top of page
Search

Questions To Question

Updated: Nov 21, 2022

To join the Myth vs Reality Luxury Circle you are invited to submit your application here, but the requirements don't stop just there - as a think-tank circle, those attending events and discussions are asked to submit questions.


What then happens to those questions, is to be seen during the event (if everything would be accessible then there wouldn't be any exclusivity) but it goes without saying, you won't be sat for two hours straight listening to me going "me, myself and I" that's for sure.


And that is the difference with this Myth vs Reality Luxury Circle - it's about a common ground, discussions, exchanging and doing so in a way that defies the norms that we have been so used to when it comes to events and round tables.


As Viktoria so nicely put it to me as we were discussing her involvement with the "product" for the experiential side of the inaugural event, "close your eyes and open your mind" is the teaser takeaway.



In order to get your tastebuds (or rather ear buds as the answers will be provided in an audio podcast style file) excited for if/when you do become a member of the circle, here's a teaser of some of the questions that came in from the first round of fellow think-tankers.


To hear the discussions and my personal input, you will just have to submit your application to become a member here BUT am keen to hear your own opinions on the questions below. So feel free to join the polls below!


QUESTIONS TO QUESTION


Is there a gap between the UHNWI of 15 years ago and those of today?

  • 0%No

  • 0%Yes


Has there been a surprising shift in luxury travel since the pandemic?

  • 0%Yes

  • 0%No


Developments for future proofing brands - do UHNWI dictate this?

  • 0%Yes

  • 0%No


MYTH: Among several options UHNWIs always go for the most expensive one.

  • 0%Yes

  • 0%No


Do UHNWI feed back their needs to the market and influence what is perceived as luxury?

  • 0%No

  • 0%Yes


Can professional experiences result into serious professional transformations?

  • 0%Yes

  • 0%No


Are UHNWI difficult to be found and approached?

  • 0%Yes

  • 0%No

  • 0%Not sure


Are owners racists or are their representatives the reason for the lack of diversity?

  • 0%Owners

  • 0%Representatives

  • 0%Not sure

You can vote for more than one answer.


Everybody always seems to be focused on the differences between 'them' and 'the rest of us', almost as if the UHNWIs are some alien species. Debunk this myth?

  • 0%Yes

  • 0%No

  • 0%Not sure


Do you manage to be avant-garde in today's fast paced era?

  • 0%Yes

  • 0%No

  • 0%I wish!


Is business still a human adventure when it comes to big fortunes? What about luck? What about family?

  • 0%Human adventure

  • 0%Luck

  • 0%Family

  • 0%None of the above

You can vote for more than one answer.


What skills or character traits a person would need to succeed working within luxury and with UHNWIs?

  • 0%Risk-taker

  • 0%Discreet

  • 0%Connected

  • 0%Honest

You can vote for more than one answer.


Will luxury products and services ever become something accessible to anyone due to their digitisation?

  • 0%Yes

  • 0%No

  • 0%Not sure


Do (yacht) owners actually want the privacy that they are given?

  • 0%Yes

  • 0%No

  • 0%Not sure but...


What are some of the best marketing tools to promote your services in the luxury industry?

  • 0%Not sure

  • 0%Social Media

  • 0%Email Marketing

  • 0%Website

You can vote for more than one answer.


Can independent luxury media be of better service to the changing needs of luxury and UHNWI?

  • 0%Yes

  • 0%No

  • 0%Not sure


Will the high jewellery and diamonds industry change in 5 years ?

  • 0%Yes

  • 0%No

  • 0%Not sure


Is it even possible to balance family and work for a UHNWI ?

  • 0%Yes

  • 0%No

  • 0%I wish!


Can a personal brand influence the purchase in the luxury sector?

  • 0%Yes

  • 0%No


Do you think that “contrasting nature and artificial” in terms of sustainable materials on board a yacht will harm the luxury image of yachting?

  • 0%Yes

  • 0%No

  • 0%Not sure


WHAT'S NEXT


And NOW, I would like to hear from you to know which topic YOU think should be covered in an upcoming Myth vs Reality event by casting your vote. These are all topics that were sent in to me from pre-registered attendees of the inaugural event so very much on point.


Choose the Topic That Interests You!

  • UHNWI vs "Us" - debunking the myth

  • Personal brand and how it can influence purchases in luxury

  • How to balance work and family when working for an UHNWI

  • Are UHNWI difficult to be found and approached?



Thank you!

Comments

bottom of page